Bid/No-Bid Decision-Making - Tools and Techniques
This article focuses on the inherent opportunity versus risk assessment that every company must conduct, either formally or informally, as part of the bid/no-bid decision-making process. Plus, this article includes a few simple yet proven highly effective tools and techniques that have benefited both large and small businesses in reducing bid and proposal (B&P) costs, increasing bid-win rates, and increasing bid-capture rates.